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2017 0304

written by

Ben Simmons

posted on

March 2, 2017

This is the LAST weekend to place your order before deliveries NEXT week.

We still have a few pigs looking for a home and are taking orders/ deposits for half beef.

Consider This – Just this week a regular customer called to let me know she was placing her order for half a pig and half a beef. She is a mother of three young boys and each year she invest her tax refund in nutritious and great tasting beef & pork to feed her growing family for the year. She understands the Price + Convenience + Quality model I wrote about a few weeks ago.

Conviction or Belief – I have been wanting to share my thoughts about Conviction verses Belief but I just did not quite have all my thoughts together. Then, in Sunday School we were studying about Joseph and how Potiphar’s wife was tempting Joseph. Then our teacher used the words conviction and belief followed by Test. And that provided the missing piece I was looking for.

So, what am I talking about? Our website has been operating about 1-year now. In that time we have just over 400 folks who have signed up to be a customer. However, only about 50% have placed at least one order. I am sure each person Believes that our industrial food system is responsible (to some extent) for the increase in obesity (MS leads the nation), diabetes, autism, cancer, and etc. I am sure each person believes that the 15-fold increase in the use of glyphosate (1.65 billion pounds in 2014) is destroying our health and environment. And, the list gets longer!

What is the difference between Belief and Conviction? The answer is found in the word Test! People move from belief to conviction when they take action that supports their beliefs. Like Joseph, who had a conviction to do what was right, was able to flee Potiphar’s wife’s temptation – he passed the test of his conviction!

Quotes Worth Re-Quoting –

“The mind that opens to a new idea never returns to its original size.”   ~ Albert Einstein

“Your life does not get better by chance. It gets better by change.” ~Jim Rohn

Sometimes we are forced to change – like a lady that called this week whose husband is recovering from cancer treatment. She has a strong conviction to improve the quality of her family’s food choices… regardless of the price or convenience. She was thankful we are here to give her a local choice.

We are very thankful for our customers – many have been with us from the beginning as we learned, tried, failed, succeeded, changed, grew, etc. Thank you for your encouraging words, support, and sharing our farm with family & friends.

The question that remains is if you have not purchased from us - what will it take to get you to place an order?

Nature’s Gourmet Farm “Goes To Washington” – A few weeks ago I mentioned we were being vetted by National Sustainable Agriculture for a trip to DC to share our farm story with Congressman Palazzo. Well, our farm was selected and I should be going the middle of March. We are honored to be chosen to represent and be a voice for small family farms in Mississippi.

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Farm & Market Updates

Market Update – Our farm objective is to raise nutrient dense meats without all the chemicals, vaccines, hormones, and etc. And be able to provide them to a community of families at a reasonable price. We measure success based on pounds sold verses dollars earned. Current beef prices are making that harder to accomplish as families seek options to reduce their food bills. I know we have not passed along the full impact of higher prices to our customers which means we are not making as much as before nor are we selling as much beef.

Beef Pricing Update & Sausage

Beef Pricing Update – Beef prices continue to increase and hit a new All-Time high AGAIN last week. This week, the Chief Production Officer (CPO) for JBS Meats (one of the four largest beef packers) stated that prices will remain high for at least the next two years. His rationale was the low cow herd numbers, little to no indication farmers/ranchers are retaining females to grow their herds (at these high prices they are taking the money now while it is there); when females are being retained it will take over 2.5 years before a calf will be ready for harvest (9-month gestation + about 24 months old at harvest). Lastly, consumer demand remains strong.