What DECEPTION Is Doing To Our Customers That Is Not Right!
posted on
December 24, 2019
Hello from the farm,
Today, I want to talk about DECEPTION and how it may impact you.
So, what am I talking about? How can DECEPTION affect me?
There is a new risk out there called "Product Greenwashing" that threatens to Destroy The Regenerative, Humane, and Rural Community Building Farm Movement. Please continue reading-
Large multinational companies have seen the marketing advantage of making untrue claims on their products. Because of weak USDA labeling rules, these companies can charge more for their commodity products without producing them in a better way. Meaning they can add to their price without changing their industrial or conventional production practices.
Consider this:
** International meat companies can shop for the cheapest grassfed beef in the world, usually found in impoverished countries.
** The cattle, hogs, poultry can be born, raised, and slaughtered in these foreign countries, and the meat be shipped on containers to the United States.
** About 80% of the grassfed beef sold in the USA is imported from a foreign country.
** Then, it can be sold in your local grocery store with a USDA label that proudly proclaims "Product of the USA".
This perfectly legal, but corrupt practice will halt the transition of farms that would like to follow the path toward regenerative, compassionate, and fair farming.
I am asking you to add your voice to those of us who are trying to end this deception by supporting the US Beef Integrity Act. By clicking the Support Button you will be directed to the Organic Consumers Association where you will be able to send your support directly to your Congressional Elected Officials.
Support Button
Never before has it been more important than now to "Know Your Farmer".
Ben Simmons
Owner, Nature's Gourmet Farm